Country: Turkey
Closing date: 20 Jun 2018
JOB SUMMARY
As part of its strategic growth, a new role has arisen within the organization for Marketing Manager. who will help to devise, develop and deliver a comprehensive strategic and tactical plan for business development, income generation and awareness-raising for WATAN. You will also help to raise the organization’s media profile in (Syria, Turkey, and the World) by defining and managing a new communication strategy
To coordinate these activities, WATAN is looking for a strong influencer and negotiator, who is self-motivated and has a proven track record of marketing and communication. You should be capable of creative thinking, developing new and innovative strategies for communicating WATAN ethos, all the time working in a diplomatic and practical manner to ensure that change is delivered in a sustainable way.
The Marketing Manager would have experience in media, Public relations, Community relations, and Donors and Beneficiaries Support , Market research and Market strategy .
The Marketing Manager would ideally have a degree in a marketing-related field, providing the relevant business, communication, strategic-thinking and entrepreneurial skills required for the post as well as sufficient background or understanding of issues relating to media, global poverty and urban homelessness relevant to the street-paper niche. Your employment history (at least 5 years) must include a successful portfolio of income-generating projects within the marketing field, and a demonstrated ability to work well in an inter-different cultural environment.
RESPONSIBILITY
1. Marketing Development Plan:
- Develop and deliver the strategy for WATAN new marketing and communication, appropriate to need and responsive to opportunity.
- Be responsible for communicating this strategy to all WATAN staff and board members.
- Develop an existing plan to generate significant income and raise the profile of the organization.
- Review and develop all other advertising-related opportunities for WATAN and work with the Executive team to include these into the fundraising plan.
- Research into relationships that should be developed and manage effective partnerships with both existing and new key corporate partners, NGOs, government, media and funders.
- Innovate and offer new ideas and approaches for developing WATAN, building relationships with other prospective business partners and with other networks and members where appropriate.
- Stay appropriately networked and keep abreast of trends, news, events and deadlines, so that all possible, new or enhanced opportunities are exploited.
- Ensure work is conducted within the context of the overall governance and management of WATAN, fundraising strategy and annual plan and long-term strategy
2. Partner Liaison, Fundraising and Communication :
- Initiate and manage existing and potential strategic corporate and media relationships.
- Engage with mainstream media, academic institutions, government companies and individuals to develop potential advertising and / or subscription opportunities for WATAN .
- Review WATAN current communication tools and re-work the communication strategy in line with key business plan principles.
- Review existing individual giving systems and concepts and develop appropriate plans and strategies.
- Carry out presentations and pitches to clients at meetings and dedicated events
3. General:
- Play an active role in the planning, budgeting, monitoring and reporting of WATAN work.
- Ensure all activity is recorded accurately on WATAN databases and evaluated accordingly.
- Suggest and implement direct marketing methods to increase the attention of the target audience.
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
- Be in charge of marketing budget and allocate/invest funds wisely.
- Leading media and advocacy department and assisting with all campaigns and events.
- Measure and report performance of marketing campaigns gain insight and assess against goals.
POSITION REQUIREMENTS
Experience
- At least 5 years’ experience working in Marketing role in a corporate environment or an international NGO, social enterprise or government department.
- At least 3 years’ corporate marketing and branding experience.
- At least 3 years’ experience developing, writing and delivering external communication programmers (preferably in an international context).
- 3 years’ experience in developing high-quality written content for different communication channels including emails, adverts, presentations, etc.
- 3 years’ experience of developing and implementing partnership development activities. • Extensive use of project management approaches including setting project plans, budgets and schedules.
Experience in fundraising.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Strong analytical and project management skills.
- Experience in setting up and optimizing Google AdWords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Abilities and Personal Skills
- Strong communication, interpersonal, facilitation and diplomatic skills.
- Excellent rapport building, networking and relationship management experience.
- Ability to facilitate, maintain and manage good working relationships between staff, volunteers, partners, and donors.
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Confident and dynamic personality
- Entrepreneurial drive, passion and ability to help shape the organization’s marketing and communication department.
- Ability to develop fresh approaches and innovate as appropriate.
- Ability to provide strategic leadership and management, ensuring that the vision is not lost in the daily operations of the organization.
- Set clear priorities between competing demands for resources and manage own tasks and priorities effectively and with minimal supervision.
- Ability to review and analyses budgets and financial reports to see implications in the implementation and management of the projects.
- Flexibility to undertake national and international travel if required.
- Excellent word-processing and database management skills.
- Clear understanding and knowledge of the development issues in Syria ,Turkey and the countries have implications on people living in poverty.
- Ability to work well in an inter-cultural environment.
How to apply:
